Effective Date: September 2, 2026

espritMD Medical Aesthetics & Wellness ("espritMD," "we," "our," or "us") respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, contact us, book a consultation, or receive services from our clinic.

espritMD is a medical aesthetics, wellness, and women's health clinic located in Vernon, British Columbia, providing aesthetic treatments, hormone and menopause care, intimate wellness services, nutrition and lifestyle support, and related consultations.

1. Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:
• Contact Information• Name• Mailing address• Email address• Telephone or mobile number• Other information you provide when contacting us• Appointment and Client Information• Appointment details and preferences• Consultation information• Treatment history• Communications with our clinic• Information necessary to provide and coordinate services• Health Information
Where necessary to provide healthcare or related services, we may collect personal health information, which may include:
• Medical history• Current and previous treatments• Medications and supplements• Allergies and sensitivities• Relevant symptoms and health concerns• Treatment recommendations and outcomes• Photographs or images used for assessment, treatment planning, or documenting results• Laboratory or diagnostic information where applicable• Payment Information
When you purchase services or products, we may collect information necessary to process payments, such as billing details and transaction information. Payment card information may be processed directly by third-party payment providers and may not be stored by espritMD.
Website and Technical Information
When you visit our website, certain information may be collected automatically, including:
• IP address• Browser type and version• Device type• Operating system• Pages visited• Date and time of visits• Referring website• Website usage information• Cookies and similar technologies

2. How We Use Personal Information

We may use personal information for purposes including:
• Responding to questions and inquiries• Scheduling and managing appointments• Providing consultations, treatments, and other services• Assessing individual health, wellness, and aesthetic needs• Developing personalized treatment plans• Maintaining appropriate medical and client records• Communicating appointment confirmations, reminders, and follow-up information• Processing payments and transactions• Providing information about products or services you have requested• Improving our services, website, and client experience• Managing our business operations• Meeting legal, regulatory, professional, and record-keeping requirements• Protecting the safety, security, and integrity of our clinic, website, staff, and clients• Sending marketing or promotional communications where permitted by law and where appropriate consent has been obtained
We will not use personal information for purposes that are incompatible with the purposes described above without obtaining additional consent where required by law.

3. Personal Health Information

Because espritMD provides healthcare-related services, we may collect and maintain personal health information as part of providing care. Health information is treated as confidential and will only be collected, used, accessed, or disclosed as reasonably necessary for purposes such as providing care, coordinating services, maintaining medical records, processing payment, complying with professional obligations, or meeting legal requirements. Access to health information is limited to authorized individuals who require the information to perform their duties.

4. Consent

Where required by applicable privacy legislation, we will obtain your consent before collecting, using, or disclosing your personal information. Consent may be express or, where permitted by law, implied based on the circumstances and the purpose for which information is provided. You may withdraw consent to certain uses of your personal information at any time, subject to legal, medical, contractual, or other reasonable restrictions. Withdrawal of consent may affect our ability to provide certain services. Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

5. Disclosure of Personal Information

espritMD does not sell or rent personal information. We may disclose personal information when reasonably necessary to provide services or operate our business, including to: • Healthcare professionals or service providers involved in your care, where appropriate and authorized • Laboratories, pharmacies, diagnostic providers, or other healthcare-related providers when required for care • Payment processors and financial service providers • Technology, website, hosting, scheduling, communications, or other service providers who assist us with business operations • Professional advisors, such as accountants, lawyers, insurers, or consultants • Government authorities, regulatory bodies, or law enforcement where required or permitted by law • Other parties where you have provided consent or where disclosure is otherwise authorized or required by law Third-party service providers are expected to use personal information only for the purposes for which it has been provided and to maintain appropriate safeguards.

6. Website Cookies and Analytics

Our website may use cookies, analytics tools, pixels, and similar technologies to help us understand website traffic, improve functionality, remember preferences, and evaluate the effectiveness of our website and marketing. These technologies may collect information such as IP address, browser information, device information, pages viewed, and general website activity. You can adjust your browser settings to refuse or restrict cookies. Some website features may not function properly if certain cookies are disabled.

7. Marketing Communications

If you have provided consent where required, espritMD may contact you by email, telephone, text message, or other electronic means with information about services, promotions, educational material, events, or other communications that may be of interest to you. You may unsubscribe from promotional email communications at any time by using the unsubscribe option provided in the message or by contacting us directly. Even if you opt out of marketing communications, we may continue to send service-related communications that are necessary, such as appointment confirmations, reminders, billing information, or treatment-related communications.

8. Electronic Communications

Information submitted through our website, email, online forms, text messages, or other electronic communication methods may not always be completely secure while being transmitted over the internet. We take reasonable steps to protect information received electronically; however, no method of internet transmission or electronic storage can be guaranteed to be completely secure. For particularly sensitive medical or personal information, we may provide or recommend a more appropriate method of communication.

9. Third-Party Websites

Our website may contain links to websites operated by third parties. These websites have their own privacy policies and practices. espritMD is not responsible for the privacy, security, content, or practices of third-party websites. We encourage you to review the privacy policy of any external website before providing personal information.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain appropriate records, resolve disputes, meet contractual obligations, and comply with applicable legal, regulatory, professional, and medical record-keeping requirements. When personal information is no longer required, it will be securely destroyed, erased, anonymized, or otherwise disposed of in accordance with applicable requirements.

11. Safeguarding Personal Information

espritMD takes reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft, or destruction.
Safeguards may include:
• Limiting access to authorized personnel• Password and account controls• Secure systems and devices• Physical security measures• Staff privacy and confidentiality practices• Secure disposal of information• Appropriate contractual and privacy requirements for service providers
Despite these measures, no security system can guarantee absolute protection.

12. Accessing and Correcting Your Information

You may request access to personal information that we hold about you, subject to applicable legal and professional restrictions. You may also request that inaccurate or incomplete information be corrected. To make an access or correction request, please contact us using the information below. We may need to verify your identity before processing a request. In certain circumstances, we may be unable to provide access to particular information where doing so is prohibited or restricted by law or could reasonably result in harm or compromise the privacy of another individual.

13. Privacy Concerns and Complaints

If you have questions or concerns about how your personal information has been collected, used, disclosed, or protected, we encourage you to contact espritMD first so that we can investigate and address your concern. If you are not satisfied with our response, you may have the right to make a complaint to the applicable privacy oversight authority in British Columbia.

14. Children's Privacy

Our website and services are not directed toward children. We do not knowingly collect personal information from children through our website without appropriate consent. If you believe a child has provided personal information to us without appropriate authorization, please contact us so that we can take reasonable steps to address the situation.

15. Changes to This Privacy Policy

espritMD may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or applicable privacy requirements. The updated policy will be posted on this website with a revised effective date. We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy, wish to request access to or correction of your personal information, or have a privacy concern, please contact us:
espritMD Medical Aesthetics & WellnessThe Sterling Centre, Suite 3033210 25th AvenueVernon, BC V1T 1P1Canada
Phone: 250-542-4490Website: espritmd.ca
espritMD Medical Aesthetics & Wellness is committed to respecting your privacy and maintaining the confidentiality and security of the personal information entrusted to us.